Marketing Experience
Responsible for the entirety of the marketing and communications efforts for two physiotherapy clinics in North Vancouver.
Key accomplishments:
- Paid Social Media Campaigns: Created paid social media marketing campaigns for NSSM’s main service offerings, leading to a 7x increase in click-through rates and a 90% reduction in cost-per-click while staying within the allocated budget.
- Email Marketing: Increased open rates by 27% using audience segmentation and targeted campaigns.
- Analytics: Initiated the use of a weekly marketing scoreboard to track progress and use data to inform decisions, improving online bookings by 44%.
Provide freelance communications and marketing support to clients in a variety of industries.
Key accomplishments:
- Giving campaign: Spearheaded the creation and execution of a communications plan for a non-profit’s new fundraising program, using targeted mail-outs, email campaigns, and social media posts to increase donations by over 200%.
- Social media growth: Developed and implemented a social media strategy for a non-profit client that increased followers by 19% within 5 months, leading to better community awareness of program offerings and increased service uptake.
Managed both the undergraduate advising and communications outreach programs for the Department of Political Science.
Key accomplishments:
- Email Newsletter: Communicated department offerings with over 500 students via outreach events, email newsletters, social media, and website content, resulting in increased enrolment and student engagement across all years of study.
- Website Redesign: Led a yearlong website redesign project which included content strategy and visual redesign of over 50 web pages, plus spearheaded the development of policies, procedures and standards for website maintenance.
Led and supported qualitative and quantitative market research projects for clients primarily in the consumer packaged goods and non-profit industries.
Key accomplishments:
- Quantitative Research: Designed and led a survey project worth over $10K to gather insights into consumer behavior and attitudes, presented results to senior decision makers to inform the development of future marketing plans
- Project Management: Proven ability to oversee several initiatives at any time, my commitment to service excellence ensures materials are consistently high quality and delivered on time.
Education
Concentration: Product and Service Management
Major: Political Science
Skills Profile
Proven digital marketer, including but not limited to:
Marketing strategy, including audience research and persona development
Paid and organic social media campaign management development, execution, and analysis
Email marketing campaign design and execution
Website design, SEO, analytics and conversion optimization
Exceptional verbal, visual, and written communication
Excellent project management and attention to detail
Proven self-starter
Strong analytical and research skills
Excellent and effective cross-functional communication